Digital 360 - Christophe Margaine EI, MSc
Let's get to the point! Wrong data costs more than no data. I fix your measurement, by the rules, then we optimize.
Measurement plan, named events, a single tag container, debugging. No more duplicates and orphan tags.
Consent Mode v2 and a consent platform: no tracker before approval, and data that stays usable.
GA4 export to BigQuery, SQL queries, shared dashboards. Looker Studio Pro rollout in a large group.
Indexing, performance, structure, structured data, internal linking, UX/UI. Search visibility is won in the code first.
ChatGPT, Perplexity, Gemini: same facts everywhere, quotable sentences, allowed crawlers. Your prospects and recruiters search there too.
Google Ads, Microsoft Ads, LinkedIn Ads: acquisition ceiling computed before any spend, tests with a written stop criterion.
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GA4, Tag Manager, Consent Mode v2, BigQuery and Looker Studio Pro: compliant measurement from the first page view, and dashboards teams actually use.
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Market research, design, hosting, AI-assisted development, payments, GDPR, MarTech, campaigns and analytics.
With a measurement audit. As long as the data is wrong, every optimization is a bet.
SEO brings the visit, SXO makes it useful. Both are worked together: content, speed, journey, conversion.
Yes. These engines quote specific pages. Clear facts, repeated identically across your ecosystem, improve your odds of being cited.
It is raw data, not a result. On one project I measured a 3.3 to 4.2 times overestimate of real volume before correction.
